This project was my first brand design carried out during my studies at University of Applied Sciences Budapest in 2014. It is a personal attempt to answer the questions: What is a brand identity? and How do I design it?SOPHIE LOTFI MAKEUP is a one person enterprise of a makeup artist friend of mine, who needed help with the branding, and it became my semester project.During the design process I concentrated above all on the personality of Sophie. This was a chosen method to serve the credibility and the functionality of the identity instead of the research of the audience.
Elements of the identity are the dynamic logo, the identity colors, the chosen typography and the grid system. The chosen communication tools of the identity are the business card, the web page, the letterhead and the email signature.
